Light pollution: social campaign to safeguard the night
The goal was to create a social campaign to spread the word about the little-known problem of light pollution, plus produce a series of artifacts to further promote it to a very broad target audience.
Thesis Project
2021/2022
University of Applied Sciences of Southern Switzerland
The visual identity is based on the relationship between the elements of light (as a problem it must be a source of disturbance) and dark (more important and deserving of better respect and understanding).
Inspired by Bortle's Scale of darkness, the logo represents the transition from light to dark and being modulable can appear on numerous artifacts as a banding element or texture.
